Who We Are
The NRF Business of Retail Initiative is a collaborative platform that brings together Georgetown students, faculty, and the National Retail Federation Foundation to explore the future of retail. Through research, teaching, and industry partnerships, we are shaping a more innovative, inclusive, and impactful retail ecosystem.
What We Strive For
- To cultivate an inclusive community of students, scholars, and professionals shaping retail’s next chapter
- To connect academic research to practical industry challenges and innovation
- To foster research that addresses emerging challenges in retail and consumer behavior
- To equip students to lead with creativity, confidence, and real-world exposure to the retail industry
Center Leadership
Michael G. and Robin Psaros Chair in Business Administration and Professor of Marketing
Assistant Teaching Professor
Program Director, NRF Business of Retail Initiative
Professor
Affiliated Faculty
Professor
Assistant Professor
Associate Professor
Assistant Professor
Professor of the Practice Emeritus
Professor of the Practice Emeritus
Professor and Marketing Area Chair
Professor and Academic Director of the Global Business Experience
Associate Professor
MBA Associate
Jay Diyora
MBA’25
Undergraduate Interns
Catherine Cho
B’27
Mason Thenor
B’27
Sponsors
National Retail Federation
The National Retail Federation (NRF) passionately advocates for the people, brands, policies, and ideas that help retail succeed. From its headquarters in Washington, D.C., the NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job: educating, inspiring, and communicating the powerful impact retail has on local communities and global economies.
NRF Foundation
The NRF Foundation shows job seekers how the retail brands they shop can become the places they work.
Through our programs, people discover that retail is so much more than the parts they engage with as a customer. From technology wizards to supply chain experts, marketing gurus to HR professionals, retail is powered by people from every discipline.
The foundational employability skills we provide help career advisors and education professionals spark interest in the retail industry – and ensure job seekers have the skills they need to succeed on day one.
The NRF Foundation provides more than $1 million in scholarships every year, connecting more than 80,000 learners and more than 3,700 educational and workforce partners with the retail industry, ensuring that retailers have the quality talent they need for their stores, supply chain facilities, and corporate offices.