Research

The NRF Business of Retail Initiative at Georgetown University’s McDonough School of Business supports faculty-driven research that addresses critical challenges in the retail industry. Through close collaboration with retail partners, the initiative generates actionable insights, informs business practice, and contributes to the ongoing transformation of the retail sector.

Published Papers

Salisbury, Linda Court, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, and Kelly D. Martin. “Beyond income: Dynamic consumer financial vulnerability.” Journal  of Marketing 87, no. 5 (2023): 657-678

Liu, Jia, and Ziwei Cong. “The daily me versus the daily others: how do recommendation algorithms change user interests? Evidence from a knowledge-sharing platform.” Journal of Marketing Research 60, no. 4 (2023): 767-791

Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’brien, Jordi Quoidbach And Monic Sun. “What Makes People Happy? Decoupling The Experiential‐material Continuum.”  Journal of Consumer Psychology 33, no. 1 (2023): 97-106.

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Consumer Psychology (March 10, 2022) Zhongbin Wang, Luyi Yang, Shiliang Cui, Sezer Ülkü And Yong-pin Zhou. “Pooling Agents For Customer-intensive Services.” Operations Research (March 9, 2022).

Mümin Kurtuluş, Alper Nakkas And Sezer Ülkü. “Allocation Of Operational Decisions In Retail Supply Chains.” IISE Transactions (January 13, 2022): 1-12. 

Blanchard, Simon J., Jacob Goldenberg, Koen Pauwels, and David A. Schweidel. “Promoting data richness in consumer research: How to develop and evaluate articles with multiple data sources.” Journal of Consumer Research 49, no. 2 (2022): 359-372.

Shawn Mankad, Masha Shunko And Qiuping Yu. “Too Close For Comfort? Understanding Peer Effects In Large Franchised Networks.” Ssrn Electronic Journal (August 26, 2021).

Qiuping Yu, Shawn Mankad And Masha Shunko. “Evidence Of The Unintended Labor Scheduling Implications Of The Minimum Wage.” SSRN Electronic Journal (June 10, 2021).

Yuechen Wu, Rebecca W. Hamilton, Nicole You Jeung Kim And Rebecca K. Ratner. “Navigating Shared Consumption Experiences: Clarity About A Partner’s Interests Increases Enjoyment.” Journal of Marketing Research (March 2, 2021): 002224372110028.

Anna G. Devlin, Wedad J. Elmaghraby And Rebecca W. Hamilton. “Partitioning Cash Flows To Overcome Retailer Aversion To Stocking New Products.” Decision Sciences (January 29, 2021).

Sawant, Rajeev J., Mahima Hada, and Simon J. Blanchard. “Contractual discrimination in franchise relationships.” Journal of Retailing 97, no. 3 (2021): 405-423.

Blanchard, Simon J., Tatiana L. Dyachenko, and Keri L. Kettle. “Locational choices: Modeling consumer preferences for proximity to others in reserved seating venues.” Journal of Marketing Research 57, no. 5 (2020): 878-899.

Sandra J. Milberg, Andres Cuneo, Monica Silva And Ronald C. Goodstein. “Parent Brand Susceptibility To Negative Feedback Effects From Brand Extensions: A Meta‐analysis Of Experimental Consumer Findings.” Journal Of Consumer Psychology (December 30, 2021).

Daniel Villanova, Anand V. Bodapati, Nancy M. Puccinelli, Michael Tsiros, Ronald C. Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon And Cheryl Hatfield. “Retailer Marketing Communications In The Digital Age: Getting The Right Message To The Right Shopper At The Right Time.” Journal Of Retailing (February 1, 2021).

Sezer Ülkü, Chris Hydock And Shiliang Cui. “Making The Wait Worthwhile: Experiments On The Effect Of Queueing On Consumption.” Management Science, 66, 3 (March 1, 2020): 1149-1171.

Debora V. Thompson, Ishani Banerji And Rebecca W. Hamilton. “Scarcity Of Choice: The Effects Of Childhood Socioeconomic Status On Consumers’ Responses To Substitution.” Journal of The Association For Consumer Research 5, 4 (October 1, 2020): 415-426.

Rebecca Hamilton, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’guinn, Paul Piff, Caroline Roux, Anuj Shah And Meng Zhu. “The Effects Of Scarcity On Consumer Decision Journeys.” Journal of The Academy of Marketing Science, 47, 3 (May 1, 2019): 532-550.

Rebecca W. Hamilton, Chiraag Mittal, Anuj Shah, Debora V. Thompson And Vladas Griskevicius. “How Financial Constraints Influence Consumer Behavior: An Integrative Framework.” Journal of Consumer Psychology, 29, 2 (April 1, 2019): 285-305.

Ajay T. Abraham And Rebecca W. Hamilton. “When Does Partitioned Pricing Lead To More Favorable Consumer Preferences?: Meta-analytic Evidence.” Journal of Marketing Research, 55, 5 (October 1, 2018): 686-703.

Qiuping Yu, Gad Allon, Achal Bassamboo And Seyed Iravani. “Managing Customer Expectations And Priorities In Service Systems.” Management Science, 64, 8 (September 1, 2018): 3942-3970.

Anna G. Devlin, Wedad Elmaghraby And Rebecca W. Hamilton. “Why Do Suppliers Choose Wholesale Price Contracts? End-of-season Payments Disincentivize Retailer Marketing Effort.” Journal of The Academy of Marketing Science, 46, 2 (March 1, 2018): 212-233.

Arens, Zachary G., and Rebecca W. Hamilton. “The substitution strategy dilemma: Substitute selection versus substitute effectiveness.” Journal of the Academy of Marketing Science 46 (2018): 130-146.

Blanchard, Simon J., Mahima Hada, and Kurt A. Carlson. “Specialist competitor referrals: How salespeople can use competitor referrals for nonfocal products to increase focal product sales.” Journal of Marketing 82, no. 4 (2018): 127-145. 

Bagchi, Rajesh, Lauren Block, Rebecca W. Hamilton, and Julie L. Ozanne. “A field guide for the review process: Writing and responding to peer reviews.” Journal of Consumer Research 43, no. 5 (2017): 860-872.

Hamilton, Rebecca W., Roland T. Rust, and Chekitan S. Dev. “Which features increase customer retention.” MIT Sloan Management Review 58, no. 2 (2017): 79-84.

Yu, Qiuping, Masha Shunko, and Shawn Mankad. “A quality value chain network: Linking supply chain quality to customer lifetime value.” Kelley School of Business Research Paper 17-43 (2017).

Hamilton, Rebecca W., Roland T. Rust, Michel Wedel and Chekitan Dev. “Return on Service Amenities.” Journal of Marketing Research, 54 (February 2017): 96-110.

Kirmani, Amna, Rebecca W. Hamilton, Debora V. Thompson, and Shannon Lantzy. “Doing well versus doing good: The differential effect of underdog positioning on moral and competent service providers.” Journal of Marketing 81, no. 1 (2017): 103-117.

Kettle, Keri L., Remi Trudel, Simon J. Blanchard, and Gerald Häubl. “Repayment concentration and consumer motivation to get out of debt.” Journal of Consumer Research 43, no. 3 (2016): 460-477.

Blanchard, Simon J., Kurt A. Carlson, and Jamie D. Hyodo. “The favor request effect: Requesting a favor from consumers to seal the deal.” Journal of Consumer Research 42, no. 6 (2016): 985-1001.

Epstein, Leonardo D., Arturo A. Flores, Ronald C. Goodstein, and Sandra J. Milberg. “A new approach to measuring retail promotion effectiveness: A case of store traffic.” Journal of Business Research 69, no. 10 (2016): 4394-4402.